Tribes by Seth Godin is a must-read for leaders, changemakers, and anyone looking to build a movement. Godin explains how passionate individuals can create loyal communities by challenging the status quo and leading with purpose. For the Center for Integrative Neuroscience, this aligns perfectly with our mission—bridging alternative therapies and mainstream healthcare, advocating for policy change, and uniting professionals to transform patient care. Tribes offers a blueprint for rallying supporters, shaping narratives, and driving meaningful change in medicine and mental health.